oOh!media accelerates AI application development with Mantel's GenAI-powered approach
At a glance
Key services
- AWS Serverless Architecture
- AWS Bedrock
- Full-Stack Cloud-Native Application Development
- SSO Integration, CI/CD Automation
The situation at hand
As a leader in Australia’s Out-of-Home (OOH) advertising sector, oOh!media needed to rapidly enhance its audience measurement capabilities. To capitalise on more granular and comprehensive data, they required a new application to act as a crucial integration point.
This serverless application would allow internal teams to score marketing campaigns using enhanced analytics. Mantel was selected for their expertise in accelerated development, taking oOh!media’s initial concepts and rapidly building the complete technical solution.
The challenge
oOh!media was faced with several significant constraints that made traditional development approaches unfeasible:
- Accelerated Delivery Mandate: The project had a clear business mandate for an accelerated delivery, requiring a go-live within a highly condensed timeline.
- Greenfield Complexity: The project had to be built from the ground up, requiring rapid iteration and development.
- Strict Technical Requirements: The new application had to be built on an AWS Serverless architecture and integrate seamlessly with multiple downstream internal services.
The solution
To meet this challenge, Mantel deployed a small, specialist team of three consultants who leveraged a cutting-edge, GenAI-accelerated development methodology.
- Agentic Coding Approach: The team used Mantel’s AI-powered development framework, utilising Cline & AWS Bedrock (Claude Sonnet), to accelerate the entire development lifecycle.
- AI Guided by Experts: Project-specific rules were established for the AI agents, using oOh!media’s internal libraries and code patterns as a reference. This ensured all AI-generated code was consistent and secure by design.
- Full-Stack Acceleration: This AI-assisted approach was used to build the complete solution, including a front-end for the dedicated secure UI, back-end API, and the entire serverless app infrastructure deployed to AWS, including a CI/CD pipeline.
“Our GenAI approach allowed us to bypass traditional timelines, delivering a critical business tool that directly impacts their campaign measurement and competitive positioning. It’s a perfect example of how the right technology can accelerate crucial business outcomes.”
Illia KavaliouPrincipal Consultant, Client Experience
The outcome
The GenAI-accelerated approach enabled the team to overcome the significant constraints in time and resources, delivering a successful and secure end-to-end solution with remarkable outcomes.
- Strategic Alignment: The successful delivery ensures oOh!media can immediately leverage the capabilities of new industry standards, maintaining its competitive edge in audience measurement and campaign analysis.
- Embedded Scaled AI in Delivery: beyond the scope and output of this project, the initiative acted as a proof point to adopting Agentic AI within development at scale across product engineering teams/squads.
- On-Time Delivery: The project was delivered on schedule, meeting the accelerated deadline with 100% of the original project scope completed.
- Cost-Effective Acceleration: The use of AI agents resulted in high-velocity development, achieving a delivery cost of under $8 USD per developer per day.
- Assured Quality: The AI-assisted code successfully passed all internal expert reviews.
Client testimonial
“This initiative was an important proving ground for operationalising and embedding AI into how we deliver solutions to market, and create value to our customers. We’ve seen first-hand how AI can reduce delivery timelines significantly whilst maintaining a high level of quality. As we look forward, AI plays a core component and role in our strategy and future roadmap.”
Mat Yelavich
CTIO, oOh!media
