Rethinking technology strategy
By Thomas Maas | Head of Client Solutions, Mantel
Key Takeaways
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The SaaS model is fracturing: Outcome-based pricing is replacing per-seat licenses, shifting enterprise focus from deterministic software to agentic value.
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Tech stacks are now existential risks: A legacy platform isn’t just a cost center anymore; it can act as a hard cap on revenue growth and margin expansion.
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Value is migrating to the data layer: AI is commoditising user interfaces (the application layer), pushing the real enterprise value down to data infrastructure and unified knowledge stacks.
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Switching costs are collapsing: AI-driven code generation and migration accelerators (like ORCA) mean you are no longer locked into legacy vendors
Why traditional SaaS is losing ground
Generative AI isn’t just a new tool; it requires a fundamental rewrite of your organisation’s technology strategy. Today’s organisations are at significant risk of disruption due to the transformational impact that AI is having on traditional enterprise software. For decades now, organisations have relied upon the stability of Software-as-a-Service (SaaS) across all functions. Today, Agentic AI is changing how we work and develop software, challenging traditional SaaS and consequently driving many organisations to reconsider their technology strategies. Because if your core CRM system is at risk of facing their Kodak moment, you want to be prepared.
By 2026, global AI investment is projected to exceed US$2.2 trillion surpassing Australia’s annual GDP. This capital influx signals a predatory shift in the ecosystem, as AI-native solutions begin to cannibalise the market share of traditional software vendors, signaling a new era of disrupting the disruptors. (source)
In the meantime, almost US$2 trillion in market cap has evaporated from SaaS vendors with over US$1 trillion in 2026 alone (source). Revenue multiples dropped from their 2021 peak of 41x to 6x. The market seems to be repricing the structural defensibility of being a system of record in an agentic AI world. Customer demand is shifting the pricing model from seats to outcomes and leading SaaS are moving toward usage based or outcome based pricing. Currently, 41% of the market has adopted these models, up from 15% in previous years [Bessemer]. This ensures that software spend remains aligned with actual customer business value. However, it’s eroding the unit economics of deterministic software and code (build once, sell infinitely). This erosion is putting the feature roadmaps of these software vendors at risk to be able to keep up with the evolving needs of its customer base. For customers, this means the longevity of their core platform stack could be eroding requiring reconsideration.
Simultaneously, the world is going through a turbulent geopolitical period introducing uncertainty in terms of economic and cultural value alignment. It’s sparked organisations and governments around the world to re-evaluate platform decisions in this light. Examples include the International Criminal Court moving away from Microsoft to reduce the dependency on technologies that are vulnerable to US sanctioning posing a significant risk on operational business continuity (source).
So what are the strategic questions to ask in regards to your platform ecosystem? The real questions can be found by taking a leaf out of the investor handbook:
- Does your technology stack and engineering capability limit our ability to monetise market opportunities?
- Does that limit become an existential constraint on revenue, margin and competitive positioning? And if so, by when?
- Does your technology stack introduce any risks, operational, reputational and/or financial? What risk strategies would need to be triggered to mitigate these?
This reframing changes everything. Further, it shines a direct spotlight on whether enterprise platforms are acting as an enabler or an impediment to your business growth objectives. It turns tech stack rationalisation and technology operations from the typical cost optimisation exercise into a strategic derisking activity from both an offensive and defensive angle. One that has the power to trigger a complete reshuffling of the enterprise platform landscape and the fundamental requirement for executing business strategy.
Reframing your platform strategy for agentic AI
In this context, every organisation will have to consider its AI investment given it’s the most significant external trend influencing the market. It shifts the conversation away from the latest AI model benchmarking towards strategic decisions about a build, buy and partner ecosystem. It’s about really understanding the opportunities and risks in making these decisions, as well as ensuring long term capability building to be able to effectively serve your customers’ needs in this rapidly evolving market. For most organisations that means forging the right partnerships is critical. However, the hardest part is to understand how these technology trends change which questions to ask to solve for the strategic direction to begin with.
To understand what this means, let’s draw the analogy to the digital transformation. Over 25 years ago, digital brought a similar paradigm shift by introducing SaaS, digital customer experiences, and cross-functional teams working on iterative delivery. Technology firms rapidly started dominating Fortune 500, ‘Platform’ became the winning playbook, and legacy enterprises had to reinvent and rebuild quickly to survive. Digital transformation became the strategic centerpiece of nearly every organisation. Many organisations struggled to understand the trend, the risks and opportunities and consequently how to timely prepare for the future. What followed was a US$27 trillion value migration from digital laggards to digital leaders (source).
Now, AI is bringing the largest organisational paradigm shift since the digital transformation uniting human and AI agents both virtual and physical to work side by side at scale at lower marginal cost. Agentic AI and in particular Agentic Software Development, is now opening the opportunity for organisations to reconsider what to build inhouse versus what to keep outsourced through buy / partner.
Why now? The collapse of switching costs
Agentic coding and software delivery in general is now revisiting this exact ‘buy vs. build’ trade-off. With switching costs collapsing as Amazon, Google, Microsoft, Anthropic, OpenAI, Snowflake and Databricks are all launching AI code generation tools that help businesses migrate massive datasets between platforms. Mantel’s recent technology migration work is demonstrating that software switching costs are falling rapidly. The cost of data migration was once the single greatest barrier to platform switching, but is now becoming rapidly less of a problem as AI tools including Mantel’s own migration accelerator (ORCA) are significantly enhancing efficiency and accuracy of migrations, thus reducing risk for migration projects. Workflow embedding is being abstracted. Agentic AI doesn’t need a large UI surface. Agents interface with systems via API, MCP, direct database access, and other new interaction mechanisms becoming available at lightning speed.
Digital-native organisations are already internalising functions previously outsourced to SaaS.
Klarna case study | Let’s take Klarna – a European Fintech and Digital Bank for example:
Klarna shifted its strategy to AI first late 2022 and launched its AI-powered customer assistant in early 2024. Mid 2024 it announced the exit of Salesforce and Workday accompanied with a significant headcount reduction. Towards the end of 2024 Workday was replaced by Deel and Salesforce by a custom internal layer. In 2025 it optimised its strategy with rehiring employees to work alongside their customer service agents. Early 2026 Klarna reported its first US $1 billion revenue quarter and revenue per employee 3x since 2022.
The core of Klarna’s strategy is the removal of the “middleman” software that manages data and workflows. Instead of using a CRM as a system of record, Klarna moved its data into a unified “knowledge stack” powered by a graph database. This allows their internal AI agents to access all company data without needing to log into separate applications. Where AI could not yet replace a function, Klarna switched to “lightweight” SaaS. For example, replacing Workday with Deel for global payroll and Teamtailor for recruitment.
5 questions to assess your tech stack in the age of AI (Risk vs. Enabler)
What happens when we reframe the enterprise’s technology stack as an investment position? Every organisation should consider technological stagnation as a critical red flag. The warning signs are outdated IT systems, resistance to technological change from management, and a lack of data collection or analysis capabilities. These factors suggest companies may struggle to adapt as AI capabilities advance.
When baselining technology platform and ecosystem maturity, we can use five alternative questions to reframe the strategic mindset:
1. Revenue ceiling or rocket?
The wrong platform does more than waste money. It caps revenue growth. If your CRM can’t support AI-driven personalisation at the speed your competitors deliver it, you have bigger problems than the technology itself: you have a market share problem. Any technology that slows your cycle time from information to action becomes a drag on revenue velocity.
2. Margin compression or flywheel?
If your tech stack forces you into consumption-based pricing with a vendor whose costs scale nonlinearly in excess of your revenue unit economics, your margins erode with every increment of AI adoption. This makes the platform choice a margin decision. On the other hand, if your stack forces you into long-term commitments, you increase partnership dependency. This makes the platform choice a partnership decision. Either way, it moves the conversation away from the dreaded static platform feature comparison that so many organisations rely on too heavily for making their strategic decisions.
3. Decision accelerator or handbrake?
The emerging competitive differentiator is decision velocity: how quickly smaller decision chains and processes can be automated at scale. A tech stack built around human-in-the-loop workflows at every step physically cannot compete with one designed for delegated autonomy on high-frequency, low-risk decisions. A legacy stack enforces an organisational speed limit. The ability to scale AI efficiently, responsibly and sustainably is the key here.
4. Data enabler or tollman?
Data sovereignty requirements and the evolving Consumer Data Right (CDR) in Australia make data portability a critical, non-negotiable strategic requirement. Enterprise data tolls and API economics are becoming a major pain point. Connector fees are looking like the new cloud egress charges. This is particularly problematic for organisations with federated technology strategies and vast platform ecosystems. They are a tax on your own data that increases the cost of doing anything new with it. If your vendor treats your data as leverage rather than infrastructure, every AI initiative faces a hidden tax.
5. Workforce enhancer or replacer?
Every white collar worker in Australia must have a profound hate-love relationship with AI by now. It’s the most existential threat for most in terms of job safety and income stability whilst simultaneously the largest opportunity to increase their individual productivity and value add to the Australian economy. Organisations that have instilled fear in their workforce by making bold market moves to replace employees by AI have taken a significant risk by focusing on trying to capture value from operational efficiencies, rather than focusing on organisational wide AI capability and adoption that is going to be critical for capturing the real value opportunities that AI is presenting.
Strategic lessons for enterprise architecture
The direction of disruption
An important dynamic to understand is the direction of disruption in the platform stack. In previous technology transitions (mainframe → client-server → cloud → SaaS), disruption moved from infrastructure upward toward the application layer. Companies that owned the infrastructure lost, and companies that owned the application experience won.
This time, disruption is moving in the opposite direction. AI is commoditising the application layer (the UI, workflow, and logic) and pushing value back down toward data infrastructure and out toward outcomes. The companies that spent two decades building beautiful interfaces and sticky workflows are discovering that their most valuable asset is the database underneath. And that asset is far less defensible than they thought. The famous example being Salesforce’s attempt to prohibit third-party AI models to use Slack data for model training purposes through updating Terms of Services and API policies in 2025 (source). Since then, Salesforce market capitalisation has shrunk over 30%.
Enterprise SaaS vendors are often considered to be in the application business. They are probably equally in the data business. And when AI agents can access, migrate, and reason over that data without the application layer, the application becomes optional. It explains the strategic focus from the hyperscalers on the bottom of the capability map – compute infrastructure – and the rise of data vendors such as Snowflake and Databricks, whose valuation increased +500% between 2021 and today to USD134 billion.
Traditional IT strategy vs. AI-driven tech strategy
| Strategic Pillar | Traditional Technology Strategy | AI-Driven Technology Strategy |
| Focus Layer | Application and UI-centric | Data infrastructure and Outcome-centric |
| Workflows | Human-in-the-loop, deterministic | Agentic, autonomous, API-driven |
| Data Strategy | Siloed, subject to vendor “tolls” | Unified knowledge stacks, highly portable |
| Transformation | Slow, expensive vertical platform replacements | Agile, horizontal workflow re-orchestration |
The rationalisation ripple effect
Tech stack rationalisation isn’t a one-time event with a single outcome. It’s a cascade of network effects. When a business rationalises one platform (like replacing a legacy CRM with an AI-native alternative), the implications ripple across the entire stack. This highlights the importance of timely platform decisions, before as an organisation you are being forced due to a specific platform reaching end of life.
Each rationalisation decision creates new information about the rest of the stack. This is why organisations that start with one technology change often end up triggering a complete platform overhaul within 18 months. The first pull on the thread reveals how deeply interconnected and mutually reinforcing technology debt actually is.
So, how to avoid this trap of ending up in an enterprise-wide replatforming operation that drives little tangible strategic business value? Start with reorchestrating critical operational workflows rather than a platform decommissioning decision. The same ripple effects happen when you start pulling on workflow threads. However, the result is a valuable horizontal transformation rather than a slow and expensive vertical transformation.
This reveals why platform strategy shouldn’t be driven by a technology function in isolation. It’s not about saving on SaaS licenses, it’s about finding the hidden constraints that their current stack imposes on their business’s ability to capture value, often driven by AI.
The architecture mindset
The rapid advancement of AI requires a solid architecture function with a strong mandate. Critical design decisions include:
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A multi-cloud strategy (AWS, Azure, GCP) to optimize partnership value, resilience, and strategic flexibility.
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An AI gateway layer to intercept, log, and govern all agent-to-system interactions.
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A data-centric architecture using open standards, treating SaaS as a transient UI.
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A composable architecture where business logic is abstracted into independent micro-services.
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Investment in change management to ensure successful horizontal transformation alongside technology upgrades.
Why every business leader should care about this
Designing future proof technology infrastructure will become one of the most critical decisions most organisations need to make. The wrong platform creates risk across every business dimension that matters, from revenue growth to margin expansion, decision velocity, operational efficiency, talent acquisition, and the ability to meet rapidly evolving customer expectations.
Financial investors treat technological stagnation as a red flag on par with customer engagement, financial performance or management quality issues. However, most organisations are still playing catch up in balancing these priorities on a strategic level internally.
The message for organisations is clear: The time for ‘wait and see’ is over. Your competitive differentiation in the next few years will be determined by your platform decisions today. Optimise your stack while you still hold the leverage.
FAQ’s
What is an AI technology strategy? An AI technology strategy is a roadmap that shifts an organisation’s focus from traditional SaaS application layers to unified data infrastructure, enabling autonomous AI agents to interact directly with company data to drive business outcomes.
How does generative AI impact enterprise architecture? Generative AI commoditises the traditional user interface (UI) and deterministic workflows. It forces enterprise architecture to become highly composable, relying on APIs, multi-cloud infrastructure, and centralized “knowledge stacks” rather than siloed third-party software.
What are the risks of sticking with legacy software vendors? Legacy platforms can become existential constraints. They cap revenue velocity by slowing decision-making, erode margins through restrictive pricing models, and often act as “tollmen” by locking down your proprietary data.