AI alone isn’t the competitive advantage – unlocking the right data and applying AI is.
Unlocking data and turning AI hype into real-world impact. AI adoption is picking up speed, and Generative AI is leading the way.
It’s opening up all kinds of exciting opportunities, but there’s a catch: without a rock-solid data foundation, you’re building castles on sand. Organisations that can immediately access, fortify, and deploy their data are the ones who will come out on top.

Key takeaways from this year’s survey
59%
Think AI will have the biggest impact in improving productivity and customer experience
48%
Cite resource constraints (time, budget, personnel) as a major hurdle in turning AI into actionable business value
65%
Mention executives lack a good understanding of the impact and implications of AI
*Based on interviews with 20+ data leaders at large Australian organisations engaged in AI projects.
Key takeaways from this year’s survey
59% think AI will have the biggest impact in improving productivity and customer experience
48% cite resource constraints (time, budget, personnel) as a major hurdle in turning AI into actionable business value
11% find it difficult to establish strong business cases for AI initiatives
*Based on interviews with 20+ data leaders at large Australian organisations engaged in AI projects.
So, to sum it up:
AI on its own isn’t the secret sauce — it’s unlocking and using your data, and applying AI the right way, that’ll give you the edge.
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