This required a seamless and integrated customer experience across its diverse brands, plus the development of robust data management and digital capabilities to support the program’s long-term success. To ensure success, OneDigital partnered with Mantel Group to utilise our deep technical expertise and breadth of capabilities.
Wesfarmers OneDigital builds customer lifetime value with OnePass
At a glance
Mantel supported Wesfarmers OneDigital in the end-to-end research, design, development and deployment of OnePass, across its diverse range of brands. Mantel’s deep technical expertise and breadth of capabilities helped ensure a successful launch of OnePass, with future potential for change and growth to meet changing customer and business demands.
Services engaged
- Digital and design
- Data
- AI/ML
- Cloud
- Cyber security
Wesfarmers OneDigital, a division of Australia’s leading retail groups, wanted to launch its OnePass membership program to market rapidly.
Sowing the
seeds of success
The project focused on four key deliverables:
Digital
Customer research and UX design informed the creation of a seamless, integrated experience across all Wesfarmers brands. The team engineered OnePass APIs and developed web and mobile channels to provide multiple touchpoints for users.
Data + AI/ML
A validated, mature data management framework and team were established to support OnePass. Data products were developed and seamlessly integrated across OnePass’ partnering brands to power internal reporting and analytics.
Cloud
Migration efforts focused on moving AWS accounts, VPCs, and applications from the existing Wesfarmers infrastructure to the new OnePass environment. This ensured a scalable and secure foundation for the program.
Cyber security
An identity and entitlement solution was built on OAuth and OpenID Connect standards to protect sensitive user data. Coarse-grained authorisation and resource entitlement checks were implemented for robust security.
Reaping the rewards
With Mantel’s support, OneDigital successfully launched a brand new product to market while navigating the intricacies of a multifaceted organisation. The partnership ensured that OnePass had the foundations to create a high-value, long-lasting membership program that could change and scale over time to meet customer and business demands.
“Mantel’s technical expertise gave the OneDigital team the foundation we needed to build, launch and scale OnePass, ensuring the success of our membership program with our valued customers for years to come.”
Gurnam Madan
General Manager, Technology, Wesfarmers OneDigital
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