Visualising the future of PropTech with REA
At a glance
REA chose Mantel as a trusted partner to explore how spatial computing can revolutionise the real estate industry, from a buying, planning and financing perspective. With content supplied by Immersiv and other vendors, we worked with REA to develop and build a ready-to-go Apple Vision Pro experience, successfully showcasing spatial computing’s potential applications for the future of real estate.
REA wanted to explore how virtual reality and spatial computing can enhance its value proposition to both buyers and customers alike, with a particular focus on how best to use different content types when presenting properties.
Spatial computing is still in relative infancy, but it has clearly demonstrated the potential to reshape how people experience property. REA understands this, having offered 3D virtual tours, as well as being a launch day app for Google Daydream in 2016. The focus of this initiative is not necessarily to produce apps for immediate deployment, but rather to explore possibilities and prepare for an eventual paradigm shift in the real estate experience.
Mantel’s specialist team of iOS developers worked closely with REA’s engineering, design and product teams over four months to produce the final prototype, allowing for live, immersive VR demonstrations of how spatial computing opens up a world of possibilities.
Together, we created a full-featured prototype showcasing various scenarios, including residential, commercial and developer experiences. For those who haven’t had the opportunity to experience what spatial computing is capable of, we invite you to watch a demo showreel:
The greatest revolution that spatial computing will bring to the wider tech industry is that it creates shared virtual spaces that feel tangible.
Whether applied in a collaborative setting, or for customer-facing uses, at a small scale or large, the ability to create a comprehensive, detailed and interactive virtual space will usher in a new paradigm of digital engagement.
“We are constantly experimenting with new technology to explore how we can present property in the best possible way, to enhance the experience for our consumers and create value for our customers. We know that consumers are very interested in immersive technology and are more likely to inspect a property if they’ve interacted with this kind of functionality.
“Creating engaging consumer experiences underpins our audience and provides quality leads to our customers, helping them to drive their business.
“This demo app provides our customers with a glimpse of what listings of the future could be like, and positions REA well to lead in this space as more consumers use spatial computing over the next decade.”
Tim Watts | Head of Product – Consumer Experience Platforms
REA Group
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