Designing digital help:
Strategies for the AI age
Understand how to build a digital help experience that best serves your customers
Insights in this report:
- Research around customer behaviours and needs
- The digital help structure that leading products and services use
- How AI can elevate the customer experience to the next level
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90%
Of customers rate an “immediate” response as important or very important when they have a customer service question.
Customers view automation less as a nuisance, and more as a bona fide, personalised option for getting help with their issues.
47%
Of people say strong customer service is what they value most on social channels.
