Who we work with
Design Made Simple.
Increased Market Competitiveness
Leveraging specialised product design services enhances your company’s market competitiveness by delivering unique, adaptable products that distinguish your brand from others.
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Differentiation – Create one-of-a-kind solutions that significantly outclass your competitor’s products through expert-led human centred design. This distinctiveness can capture consumers’ attention, encourage trial, and drive preference for your offerings over others.
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Adaptability – Better adapt to market trends and shifts through utilising our extensive domain knowledge and rapid design integration. This adaptability enables you to innovate quickly and launch products that meet emerging customer needs.
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Brand Value – Elevate your brand’s value in the eyes of consumers through demonstrating incomparable quality. Products that consistently deliver a superior experience have a synergistic effect on other products from the same brand, enhancing your market position and overall competitiveness.
Streamlined Innovation
Enable the efficient, rapid, and high-quality transformation of creative concepts into market-ready products, driven by expert guidance and strategic frameworks employed by industry-leading design consultants.
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Efficiency – Bring new products to market faster, allowing your company to stay ahead of the competition and meet the constantly evolving needs of consumers.
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Resource Optimisation – Streamlined innovation leverages existing resources efficiently. It integrates multidisciplinary knowledge and skills into the design process, maximising the value extracted from each resource and minimising waste.
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Competitive Advantage – The ability to innovate swiftly and effectively can provide a strong competitive advantage. This not only establishes a reputation for being responsive to shifting customer demands, but it also creates a valuable brand image that resonates with consumers.
Enhanced Customer Satisfaction
Enhanced customer satisfaction is a cornerstone benefit of employing professional product design services, as it results in products that are more effective, intuitive, and valuable to the end user, fostering stronger brand loyalty and potentially increasing revenue.
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Product Quality – Exceptional product design directly contributes to a higher quality end product. This higher quality can lead to increased customer satisfaction as users feel their needs and preferences are understood and met with a reliable, well-crafted solution.
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User Experience – We take care to create a seamless and intuitive user experience. This results in products that are not only visually appealing but also simple to use and effective in solving user problems, thereby elevating overall customer satisfaction.
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Trust and Loyalty – When customers consistently have a positive experience with your products, they develop trust in your brand. This trust translates into loyalty and an increase in Lifetime Value (LTV).
How it works
Step 1
Discovery
This initial stage involves a comprehensive audit of your current product suite, market positioning, and understanding of end-user needs. It includes conducting market research to understand industry trends, competitor analysis to identify gaps and opportunities, and user research to pinpoint user personas, needs, and pain points. The objective of this phase is to generate informed insights that will drive the ideation and conceptualisation process, fostering innovative solutions tailored to your business objectives and audience expectations.
Step 2
Design
Following the knowledge gathered from the Discovery Phase, this stage involves transforming the conceptualised ideas into tangible design solutions. Utilising the latest design tools and methodologies, wireframes and mockups are created, presenting a visual and interactive depiction of the product. After your team’s review and approval, a high-fidelity prototype is developed, design specifications are finalised, and a clear roadmap for product implementation is created. Throughout this phase, the focus remains on creating a user-centred design that enhances usability, boosts customer engagement, and aligns with your overall business strategy.
Step 3
Validation & Refinement
In this final phase, the designed product undergoes rigorous testing to ensure its functionality, usability, and appeal to the target audience. This can involve user testing sessions, A/B testing, and market tests to gather valuable feedback. The product design is then refined and improved based on these insights, ensuring optimal product performance and market fit. Post-deployment, a continuous improvement plan is put into action to monitor the product’s real-world performance, measure user satisfaction, and initiate iterative updates as needed. This phase serves to safeguard your investment, confirming the product’s readiness for launch, and ensuring its capacity for long-term, sustained success.
We know our numbers
900
Team members
250
Clients
2000
Projects delivered
7
AU/NZ Work Hubs
Get in touch
We’re always keen to start new conversations on using technology to impact people in a positive way.
We pursue technologies that change the way our clients do business in the real world. We bring together emerging technologies with creative design and industry understanding to positively impact how your business works.
Australia: 1300 505 240
New Zealand: 0800 449 290
